What’s better than a quality fitness product and brand?

One that emphasizes a sustainable and ethical business model too!

Enter Allbirds.

Allbirds is a brand that ensures you’re able to effortlessly align your fitness goals or needs alongside the principles and values concerning sustainability and environmental protection.

Indeed, that’s exactly what appealed to me. So much so it inspired me to write an entire blog post about it!

(If you like this one, you’ll love this one using the Solo Cup sustainably).

In this article l break down the deets of Allbirds – who they are, what they’re about, and why you MUST check them out.

Use our table of contents if you’re already in the know, otherwise, let’s dive in.

Who are Allbirds?

Allbirds are a company with a pretty cool background.

Born out of New Zealand, the founder Tim Brown wondered why more products weren’t made out of merino wool.

Merino wool being what the Kiwi sheep are rocking.


On a side note, did you there are over 26 million sheep in New Zealand? That’s 5x the human population!

Who doesn’t love some trivia?

Still, aside from those random or perhaps useless facts, Tim then teamed up with Joey Zwillinger, an expert on sustainability, resulting in their first and now world-famous footwear: the Wool Runner.

Why Allbirds though?

So, sure, the story of Allbirds is one of inspiring and charming origins, but what about it really sets it apart?

Why should you go to them for your footing and sporting needs?

Well, l am glad you asked!

Below are just some of the reasons why you should consider Allbirds:

  1. They are a certified B Corp.
    • This means they put purpose over profit, have more accountability and listen to consumers by being transparent.
  2. Their use of Merino Wool.
    • As highlighted here, the Merino Wool is a perfect sustainable footwear material that is damn soft, but not itchy.
  3. They’re lightweight, breathable and remain odourless – even sockless!
  4. They give back via sustainable initiatives.
    • Such as their Soles4Souls pact, where they repurposed and donated $500,000 worth of shoes for healthcare workers in 2020.
  5. They employ recycled packaging.
    • Over 90% of the packaging Allbirds are shipped in recycled cardboard serving as a shoebox, bag and mailer in one.


Allbirds are completely machine washable.
But using washing machines isn’t the most efficient or eco-friendly method so try to avoid overreliance on them.

Now if that doesn’t scream ‘why you need some Allbirds in your life’, what will?

How’s about a no-nonsense review of my Tree Runners, 1-year in?

Spoiler, the news is all good. (Get it? All good cause they’re Allbirds…)

How Allbirds have evolved

Founded in 2016, Allbirds has grown from infancy to almost 300 employees and even going public as a firm in 2021.

They launched with one product, the Wool Runners – aimed at casual users.

But what’s equally great is the partnerships they have initiated with other sustainable brands or organizations to produce special one-offs as well as curate bigger, eco-conscious communities online or via social media.

And from their initial Wool Runner, they’ve expanded to 8 other shoe styles!

They’ve even been experimenting with other materials, like their eco-friendly water repellant or eucalyptus fiber.

Indeed, its the eucalyptus fiber that has been used in the pair l got – the Tree Runners.

Climate Change Commitments

The coolest thing about Allbirds is its commitment to tackling climate change, but moreover, educating others about the crisis.

Indeed, Allbirds measures everything that adds to their carbon footprint.

They even go as far as to share how they break down where they track their carbon emissions coming from.

Want to measure your own? Check out this post on the best apps to do so.

Furthermore, they strive for longer-term climate goals and emphasize, in detail, how they offset their emissions to become a full carbon-neutral business by 2030.

They’re not just talkers. They’re doers!

I genuinely appreciate the level of effort they put into outlining their business model and what sets them apart.

It puts faith into them as a brand and one l am chuffed to have partnered with since 2020.

But aside from the company at large, what about the Tree Runners themselves?

Read on to find out!

Why you need Tree Runners

Of all the shoes, the Tree Runners are the most technical.

They were created to focus on running – duh.

Now, l won’t lie, l have perhaps worn them at times when l wasn’t running…soz Allbirds, but frankly they are SO comfortable!

That said, l do a lot of HIIT or High-Intensity-Interval-Training.

These trainings involve a lot of running, agility, rapid and explosive movements like plyometrics (jump-movements) – so the ideal use and test for the Tree Runners.

A notable feature l like is its large sole.

Having a large sole is crucial for running as it provides a larger surface area which is critical for stability when landing and gripping during sprints or jumps.

Alongside stability, is flexibility.

Here is where the eucalyptus fibers are key. Knitted into a one-piece upper which allows them to be flexible.

Importantly, since they’re made of a tree material not wool, they’re sturdier while also having an awesome cooling effect.

And so, after a year of usage, l am proud to say that not once has there been a bad case of stank.

(Slang for bad shoe smell.)

Things to consider

Frankly, while l try to be objective, l have genuinely not be able to find any negatives concerning my Tree Runners.

The only thing l would say is that l chose the white shoes, which, unsurprisingly, have gotten dirty and required more maintenance.

So, if thats something that bothers you, consider getting a different colour.

Separately, even after a year of use, my Tree Runners have shown minimal wear and tear. The only noticeable wear is at the front where a couple of the threads have torn.

But just look at the photo – its nothing!

Equally, irrespective of how amazing the shoes and the materials are, even they will be tested by constant sock-less usage.

While mine haven’t ever smelt, friends who have worn their Tree Runners with no socks have experienced a mine pong.

But thats not at the fault of the Tree Runners, more the choice of the user.

So the responsibility falls at their feet…

(No apologies for these quality puns).


I am always pretty picky when it comes to shoes.

I like tasteful, subtle and stylish shoes. But when it comes to fitness l value functionality above all else.

But if that can be combined with a priority towards sustainability then its a WINNER.

And thats why l love Allbirds and love my Tree Runners.

They combine everything l look for and naturally, what l encourage you to look for too!

The fact you can be a part of green initiatives too, which actively give back and support local communities or businesses is another selling point.

Transiting to something new, even if its just a new type of clothing or shoes, can be a weird feeling.

We as humans are the best at change. But its crucial to try – including with your shoes!

And Allbirds are a great place to start.

Be it on your fitness or sustainability journey!

Which of the pairs appeals to you most?

Leave a comment below. #weareallbirds


  • Pyotr Kurzin is the founder of My Global Muse, a space to talk about travel, sustainability, wellbeing and more. He works in climate change and humanitarian affairs, while loves to travel, dive, learn and more in his free time.

Pyotr Kurzin

Pyotr Kurzin is the founder of My Global Muse, a space to talk about travel, sustainability, wellbeing and more. He works in climate change and humanitarian affairs, while loves to travel, dive, learn and more in his free time.


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